Gil states in his Coca-Cola class action lawsuit that recreating the complexity and richness of “vanilla flavor” provided by vanilla beans is a task science has been unable to duplicate, which is why consumers are willing to pay more for products labeled solely with the term “vanilla”. Gill says that he purchased Vanilla Coke at grocery stores and convenience stores near his Bronx, New York residence and that he bought the product because he expected its vanilla flavors not to be enhanced by artificial flavors.
Steven Gil says that the front label representations on the product include “Vanilla,” “Coca-Cola,” and “Vanilla Flavored & Other Natural Flavors.” He states that these representations are misleading because although the characterizing flavor is represented as vanilla, the vanilla taste is not exclusively from vanilla, but artificial flavors. The Coca-Cola Company has been hit with a class action lawsuit by a consumer who claims that the beverage company’s Vanilla Coke does not contain real vanilla.
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